Step into the historic heart of Amsterdam's iconic brewery, where the legendary Heineken beer was born. Uncover the fascinating story behind the world's most beloved brew, and delve into the rich heritage of this Dutch icon.

Step into the fascinating world of Heineken beer, which all began in 1867 when Gerard Adriaan Heineken founded a new brewery in the vibrant heart of Amsterdam. Today, you can embark on an unforgettable adventure through the original brewery, now a thriving hub of excitement. Take a 1.5-hour self-guided journey through the world of Heineken, where you'll uncover the rich heritage of the company, the intricate beer-brewing process, and the pioneering spirit that has made Heineken a global phenomenon. Along the way, enjoy a brief English presentation that delves into the heart of the brewery. As you explore, discover the four all-natural ingredients that give Heineken its unique flavor and character. You'll also learn about the brand's exciting partnerships with elite sporting events, including Formula 1, the UEFA Champions League, and the Rugby World Cup. To cap off your experience, raise a glass with newfound friends and savor the excitement of Heineken's legendary hospitality.